If you’re not a developer, building a mobile application is likely to take several months and could cost anywhere from several thousand dollars to several hundred thousand. Needless to say, you’ll want to do everything you can before you start building your app to ensure you’re on the right track. As the owner of a start-up and mobile app company AppI these tips are more information Nick has found to help get you headed in the right direction.
Solving A Problem
Every successful product solves a problem and satisfies a consumer need. When it comes to mobile strategy, it is best to think big. Ask yourself what problem your app will solve for users and how it can help simplify their lives. It is important to ensure that your app is either original or improves on the concept of a competitor app.
Your app needs to have a sense of purpose and meet the needs of your consumers. Don’t waste money building blind imitations that fail to achieve success. Instead, aim to have a clear vision of what you intend to achieve with your app. If the app does not have a specific use or purpose, it will end up being irrelevant to users. Conduct research to identify your customer’s potential pain points or barriers to purchase. This will help provide insights into the types of problems your mobile app could be designed to resolve.
Start with the question, “What is it that makes my app different?” This can be a thing of values, a unique algorithm, a unique logo, anything really that can distinguish yourself from the competition. Some people have had success in their marketing ability alone.
Do a simple search on some of the keywords your app might be listed on Google or within the app stores (i.e., Denver mobile apps or Denver Digital Marketing for us, depending on the project that you are creating + ). Check out the competition, if any, to see who you are up against. The more time you spend on research, the more you will know your purpose, direction, and goal for your application.
Knowing The Market
According to a Nielsen survey on consumer preference for mobile apps vs. mobile sites – Indian consumers are heavily inclined towards apps that are really personal to them. These include popular social networks, messenger apps, e-mails, and news apps. This trend hardly leaves room for new app discovery to take place. To beat the clutter, it is important that app developers keep in mind the differentiated USPs and convey the same on the right platforms; where they will get a more relevant and targeted audience.
First, let’s look at your audience (aka potential users). Whenever they interact with your business – both online or offline, regardless of the channel – they get to ask themselves: what’s in it for me? If they don’t see a benefit almost immediately, they will simply move on, and that’s true for your app, too.
Improvement for your business can mean many things, simply depending on your current situation. Some of the most common impacts a good mobile app can create for you are increased ROI, more returning customers, better productivity, reduced expenses, improved social proof, and a boost in brand awareness.
This is also the time to not just focus on your local competition, but also look at the companies in the same market around the country or even around the world. This will spark new ideas and point at existing gaps in the market.
Let’s say you get on the app store and choose the Beauty category. As you might imagine, countless options will be presented to you. It’s easy to overlook the fact that the same exact thing will apply to your app no matter what category you end up choosing.
Nowadays, there are thousands of apps serving similar purposes. That’s why analyzing your competition is a good way to kick off your project and position yourself to outperform the other apps in your chosen category.
The cost and time for development is an obvious factor during the creation of your app. But have you thought about how much it will cost to market? How will people find you or even consider using your app? So many app start-ups think they are going to be “the next big thing” and will just be a hit right after submission to the stores. Be realistic. Put together an estimated budget before development that will allow you to get the traffic and visibility for success. You may have an amazing application that will change lives, but if no one can find it, your efforts will have been wasted. Again, starting locally is always a good idea; loading keywords in your content along with the launch of your app (remember we would be Denver mobile apps) so we could create content based on that. This will give you a great start in your local area, giving you an opportunity for exponential growth outwards rather than stretching your resources.
Simplicity Of Design
Better doesn’t mean more complicated. Your app needs to improve upon a user’s life, not make it more stressful by delivering a user interface that’s overly complex.
Remember, the purpose of a mobile app is to accomplish a task and declutter processes. That means that everything should be simple and straightforward. Put yourself in the shoes of an average user. You might be an expert in the use of your application, but the average user is not. Everything needs to be easy. The more that can happen with a single click, the better.
Most consumers may have smartphones, but are not smart enough to use them! An easy interface and download are recommended. An easy-peasy app will be appreciated by all consumers. Not only the download but also its continuous use should be considered. No one will bother to learn how to use it. So, make your business app intuitive and progressive.
Provide your users with a clear path to work their way through your app’s functionality. A convenient and simple user interface that is easy to navigate will keep your audience engaged and lower your bounce rate.
Simplicity goes hand in hand with being user friendly. Ease of navigation and being visually pleasant are also vital to creating a successful app. Ensure that you’re meeting the pain points of your users in a way that is not overly complicated, and you will keep them from straying and seeking value from your competitors.
Selecting the right approach for developing an app is highly important. Ideally, an app development approach must be in accordance with the time and budget constraints of a client.
Native: Native apps enable in delivering the best user experience but require significant time and skill to be developed. These apps basically platform specific and require expertise, along with knowledge. Native apps are costly as well as time taking to be developed and deliver the highest user experience amongst all the approaches.
With a DIY app builder or maker, it is easy to create an app without taking the help of experts. The main advantage of DIY apps is the comparatively low cost. You can easily choose the desired plan and pay on a monthly basis to build a highly-functional mobile application. DIY app software consists of pre-programmed templates that you can customize and implement without any coding experience. Besides, the app maker allows you to collect real-time data on how your app is being used, which further you can use to improve user experience.
There are close to 117 actively used languages in the world, and all these languages have taken different modern mobile communication flavors amongst smartphone users. Most users today are multi-tasking on their phones and prefer their choice of language input to voice, for activities they want to conduct on their mobile. It is exactly this trend that is invigorating many new ideas which are expected to play a key role in deciding the future of language on mobile. Thus, an app supporting multiple languages will be in a win-win situation.
Now that we are done with the wireframe, you now have a better idea of how your app functions or at least how you want it to function. It is now time to utilize that information to start examining the functionalities.
Utilizing your wireframe, you have to portray your APIs, server, and data diagrams. No idea how to do that? Don’t worry. There are some excellent DIY (Do it yourself) app builders who can offer you the right tools to effortless do this. Of course, there are some who even are willing to do it for you. If you are not so familiar with these technical aspects, then you should utilize a service that offers these services.
So, you know what it is? We are talking about wireframing. This is where the product prototypes or mockups are created. Using a number of useful tools online with the likes of HotGloo, Moqups, and Balsamiq, we will have the right wireframes and storyboard in place, helping you in establishing a connection between screens, as well as app letting users grasp the app navigation with ease.
Elements for a Top-Selling Mobile App
UI and UX
Have you ever been using an application with the information you needed at that moment but had to wait what seemed like forever before all the details and multimedia were loaded? Have you ever been filling out a form and been forced to re-start from scratch just because you entered an invalid phone number? These experiences are all too common and very annoying. However, it is not always the application itself that is bad, and it is often the result of a neglected User Experience (UX) design.
A well designed UX is critical; it defines the user’s attitudes and behaviors. Effective UX design development is imperative in engaging end users and triggering the emotional or transactional response. The main motive of a mobile application is to fulfill key objectives for brand-building, reputation, revenue generation, and traffic. For achieving commercial goals, user experience design requires detailed qualitative feedback for stimulating an emotional response.
In this sea of sharks, you need protection, a team of dolphins proficient in handling your business and keeping your boat afloat. Metaphors aside, a team of dedicated UI/UX designers will help you to ensure the best user experience, a big competitive advantage. Also, remember the user experience is not something which should be forgotten about once done.
The success of an app depends upon how consistent it is, performance-wise. It has to be a well-tested app, taking into account all aspects of performance under the most extreme conditions.
A top-selling app is one that works perfectly, irrespective of whether the phone connection is on or off, and also one that ideally consumes the minimum possible CPU and battery power.
An app that constantly crashes will never ever get anywhere near becoming popular with users. Hence, reliability in performance is the first and most important characteristic that goes to make a successful app.
Don’t Use Unneeded Information
You have to take advantage of the essential information without overloading your mobile app with unnecessary content. Stay away from the dangerous position where your users will get bored and overwhelmed by the unwanted data provided by your app.
Operating system compatibility. Your mobile business application must work on all desired operating systems. This may seem obvious, but choosing operating systems (e.g., iOS, Android, or both) will depend on your desired customer base and reach. This should influence how you build your application: native, hybrid, or web app. If you choose native, the order in which you build your OS-specific versions will depend on user demand for each platform. You will also need the talent necessary to develop on these platforms, so make sure well ahead of time you have access to the right skill sets.