10 Important Features Your Small Business Website Needs

10 Important Features Your Small Business Website Needs

With the rise in small businesses and an already competitive market, your business must stand out to grab the attention of consumers. The best way to introduce your business to potential customers is through a visually-appealing and user-friendly website.

A website plays an important part in the success of your business. It serves as a catalog of all your products and services, which customers can browse through at their convenience. The better your website layout, the higher the chances of increasing customer interest in your business. To help you build an effective website, we will look at the features that will help you get your small business to grow exponentially.

1. Creative Homepage:

Your business website should create a lasting first impression on your customers, and this is the job of the homepage. Make sure your homepage is inviting to users. It should contain relevant information about your business, so add a brief About Us or Who We Are section to explain your purpose.

The homepage shouldn’t have too much information but rather engaging content that would encourage the potential customer to browse the rest of the website. This could contain pictures of your new arrivals or your best-selling products, and could even contain some information about any discounts you’re offering. Websites have a 15-second rule —you have 15 seconds to impress your customer and convince them to buy from your business. This is why your homepage needs to be interactive. It should appeal to users so they understand your purpose and continue with the rest of the website. 

2. Visual Appeal:

Nothing attracts a customer more than colorful, high-resolution images and videos. In this case, stock photography comes in handy. If you do not have pictures of your own, you can visit websites that are home to thousands of stock pictures to choose from. Moreover, it’s important to maintain a consistent theme throughout your website, like having a fixed color palette so your business is recognizable and looks professional.

3. Search Engine Optimization:

To grow your customer base, it is important to increase traffic on your website. Here’s where SEO comes into the picture. Incorporate these long-tail keywords into your product descriptions or business information subtly so that your website shows up in search results on leading search engines. Your website address shouldn’t be wordy, either. Instead, using words that are more likely to be searched and are easy to remember is preferable. Most customers visit the links that show up on the first page of Google, and that is where you need to be. By adding these keywords strategically, you make sure that people visit your website, after which your content should make them stay. 

4. Easy Navigation:

Browsing through the website should be easy and convenient for the customer. Make it simple for users to find content. People tend to get frustrated easily, and the last thing you want is for them to get agitated while finding the product they want. Your website should also be mobile-friendly since most customers access the website on mobile devices. This would make the experience convenient for your customers, making them more likely to visit your website again. 

5. Products Section: 

Maintain an organized section of products or services you provide. Give an appropriate title that is short and concise. The product name should be unique and should give an idea to the customer of what the product or service is. Make sure the image that you attach of the product is not blurred and displays the product completely, along with the pricing details, so the customer can make an informed decision.

6. Calls-To-Action:

One of the key elements of a website is the Call-To-Action button. These buttons should be prominently displayed so that customers can take the required action, like making a purchase or contacting you. This button should be easily accessible to visitors and should mention the purpose of the button as well. This will let the customer know the next step and increase the chances of the customer taking that decision. The CTA creates a sense of urgency, which compels users to take that action. 

7. Testimonies:

When a customer is confused about whether to buy your product or not, honest reviews help them in making their decision. It is a great idea to add a column or a page dedicated to testimonials from your past clients. Past customers can share their experiences and their opinions about your product or service. It builds a sense of trust between the business and the customer and adds to the reliability of your products or services. Through the reviews, customers can know what to expect from your products.

8. Contact Information:

Now that the customer has viewed your catalog, they need to have a way to contact you in order to place an order or to seek more information about your services. For this, it’s important to have a contact information section with the correct details so that the customer can contact you. Commonly referred to as the “Get in Touch” section, this should be present on every page with relevant information. You could add an address, too, if any. 

9. Frequently Asked Questions (FAQs):

Have a section designated to questions related to your business and products. Many users leave the website due to too little information provided. Answer common queries users may have, making it easier for them to make a decision related to your product. The answers to these questions should be short and concise so the customer does not spend too much time reading them instead of browsing through the website.

10. Social Networking Sites:

When maintaining an online social media presence, it’s important to add your social media handles to your website so customers can interact with your business on these platforms too. This will add to the credibility of your business, and customers can get a better idea about your business and your products/services. This will also help expand your reach and drive more traffic toward your website.


A great website is an important part of your relationship with your customers. It bridges the gap between a potential customer and your business. For this reason, it is vital that your website is crafted with all the necessary elements to ensure a worthwhile experience for your visitors. By adding these features to your small business website, you’ll be taking your small business to the next level.

Scott Hamlin
Scott is the editor-in-chief of Spice Market New York. He is also an author and publisher of his own craft.