You may have heard about designers like Dolce & Gabbana producing and selling NFTs and wondered what it was all about. These amazing pieces of digital artwork and their accompanying NFTS are the waves of the future.
These non-fungible tokens are assets similar to cryptocurrency. Complicated algorithms and blockchain technology create these tokens. Blockchains provide a transparent ledger that everyone can see, but no one can forge. Thanks to these blockchains, each token is unique and has proof of originality. Just like you own a deed to your home and the title to your car, NFTs are proof that you own the original digital artwork.
Because you own the original artwork, it has value. You can hold on to it as an investment. Or sell it on a digital marketplace just as you would any original artwork. In 2021, Dolce & Gabbana partnered with UNXD, an NFT digital marketplace to sell the Collezione Genesi, a nine-piece set of both digital and handmade, museum-quality clothing. These breathtaking pieces sold quickly and were a huge success.
Dolci & Gabbana plans on creating other digital masterpieces in the future. Here are some reasons you should invest in Dolce & Gabbana NFTs.
1. NFTs Are Rare
NFTs are rare, as in one of a kind. Buy a Dolce & Gabbana NFT, and you’ll have the only one of its kind in the world. That rarity means it’s highly valuable and will only increase in value as time goes on. When you own the truly rare, it means that you also are special.
2. NFTs Can Be Bought and Sold
Digital marketplaces such as SuperRare allow you to both buy and sell digital works of art. You can enjoy your digital works of art for years to come. Or sell your NFTs later, likely for more than you paid for them.
3. You Can Get Both a Digital Asset and a Physical One
When Dolce & Gabbana sold its impressive Collezione Genesi, those who made the winning bids received not only the NFT but also its physical twin. That’s twice the value of your purchase. You can sell the physical item later on, and keep the token should you choose.
4. The Metaverse Is Coming
The internet is evolving into something more revolutionary and powerful than the internet was itself. Also called Web 3.0, the metaverse is an integrated environment that provides you with a virtual reality you’ve never experienced before. By using virtual reality headsets or digital glasses, you can be immersed in a different world as well as connect with friends. You’ll be able to travel to different countries and conduct business meetings all from the comfort of your own home.
Digital artwork is going to be huge in the metaverse, and by purchasing NFTs from designers like Dolce & Gabbana, you can own this unique artwork before anyone else.
5. The Younger Generation Understands NFTs
Millennials and Gen Zers understand the importance of NFTs, and the younger generations will get the value of these tokens as well. Gen Zers especially love NFTs. They’ve never been offline and are more comfortable in the virtual world than older generations. They tend to express who they are through the digital art they collect. They’re also used to interacting with one another online. Gen Zers are more likely to invest in a digital wardrobe than other generations.
As they grow older and wealthier, they’ll want the original digital artwork you are willing to sell. You can bet they will appreciate their value and will be willing to purchase any NFTs you buy from Dolce & Gabbana at a higher price than you bought them.
6. You Can Get in Early
Imagine being able to buy a Picasso when the artist was still alive and a starving artist. That’s the same idea with NFTs today. NFTs have only been around for a few years, and there are still many people who have never heard of these digital tokens. You have the chance to get in early and purchase these tokens before anyone else.
NFTs are a taste of what life will be like in the metaverse, but they’re also a great investment. Buying them now will provide you with an investment as golden as a D&G dress.